Lubbock is in Northwest Texas. Its downtown core and adjacent neighborhoods have struggled for decades to recover from a devastating direct blow from an F5 tornado that struck in 1970. The large downtown and adjacent neighborhoods feature high vacancy levels and noticeable gaps in the urban fabric. The Lubbock Chamber of Commerce initiated the Imagine Lubbock Together Vision and Strategic Plan to create focused efforts to reinvigorate the downtown core and surroundings, coupled with recommendations to increase Citywide coordination between various governmental agencies, businesses and citizen groups to generate future physical improvements, economic prosperity and a greater quality of life.