The South Main development will extend downtown Buena Vista to the Arkansas River. The site's location demands an innovative design solution that allows future generations to enjoy the natural amenity of the riverfront. The plan was formulated during a week-long design charrette, where local residents, town leaders, the developers, and the design ream worked to form design concepts. Key ideas that were incorporated into the plan include maintaining public access to the river, creating a high-quality riverfront space, establishing visual and physical connections with Main Street and downtown Buena Vista, and creating a walkable environment through a mixture of uses and network of pedestrian connections.
South Main received a 2016 Charter Award of Excellence from the Congress for the New Urbanism.